In Italia

TEDxCaFoscariU: Breaking Ideas part 1/2

The Italian region Veneto, aka “the driving force of Italy” from an economic perspective, recently became an interesting target for several TEDx festivals: on 22th of February 2014 took place an edition in Roncade, a little town in the venetian countryside, on 1st of March there was the very first edition of TEDxPadova hosted by Padova, another important city famous for its international university.
This time, the TEDx festival took place in Venice and it was hosted by Ca’ Foscari University, famous for being the first business school in Italy and the second one in Europe.
Ideastartup proudly attended at all these festivals, and this time we became media partner of the event, tweeting and recording all the special moments of this fantastic cocktail of innovation.
We wrote a piece just before the event in order to introduce it and to express our expectations. Let’s see how it went.
The Ca’ Foscari University of Venice is not newness about these rousing events: on 2013 it took place the first edition of TEDxCaFoscariU, “Passport for the future”, and according to the coordinators, it was a success from an audience and a critic point of view aswell, infact it was the very first Italian edition to end up on the official TED website, and the last year it received about 1M views.
The 2014 edition’s theme was “Breaking Ideas”: we are talking about shocking ideas which could change the history, and all the talks were prepared around the ideas able to break patterns which don’t work anymore nowadays, ideas which lead to a positive collective evolution, therefore they must be cultivated in order to make them grow strong.
On our former piece we discussed about three interesting and particular persons among the twelve speakers involved in the event: the aerospatial engineer Luca Rossettini, Matteo Achilli aka the Italian Mark Zuckerberg and the entrepreneur Riccarda Zezza.
Mr. Rossettini is also the founder and the CEO of D-Orbit, an Italian firm which is developing a smart engine able to retrieve artificial satellites in order to make them usable again and again.
During his talk he explained us that a large part of the current technology depends on satellites: our smartphone’s internet connection or the possibility to make weather forecasts are only two examples of this situation. The problem of this scenario is that among all the satellites we can find on the terrestrial orbit, only 900 of them are operative, and the others are nothing but rubbish, and a collision between them can create a large amount of debrises, if the pack of debrises grows without control, the human kind will not be able to use satellites and space technology to its purposes: D-Orbit is the first enterprise which is trying to solve this situation by putting together aerospatial technology and sustainable strategy in order to get a profit for all of us.
What we got about his talk is that an entrepreneurial idea isn’t enough for achieving success in business: you need to transform it into a product and you need to be prepared to receive a lot of “No”, given by people which aren’t interested in investing in you.
We were also very curious about Matteo Achilli’s speech: he didn’t talk too much about Egomnia, the firm he lead as CEO which wants to create a rank for talent in order to radically change recruitment mechanics, he instead talked about the difficulties he had to solve as a young student which wanted to create something from scratch. When he talked about the passage from “Matteo Achilli high school student” to “Matteo Achilli entrepreneur”, he explained one of the question he had to answer in order to enhance his website and making it more attractive both for firms and students aswell. During this experience he had the opportunity to know better himself, this point made him able to properly exploit his strengths and weaknesses, “to play his cards”, as we say here in Italy.
Mr. Achilli has a dream: he wants to make Egomnia a benchmark in the world of human resources, but he also wants to young people and tell his experience.
Riccarda Zezza was the last speaker on TedxCafoscariU: in my opinion, her speech was one of the most interested among all the other on this event and she started with a statement: “people needs definitions”. Her talk was focused in idea of breaking stereotypes: every rules, infact, have some sort of exceptions, of anomalies, and to break stereotypes we have to focus on these anomalies, and let them “talk”. To better explain this topic, she talked about the “Maternity as a master” project: its goal is transform all skills gained during maternity, a very tough period for women, in leadership skills. She also talked about divorce: why some marriages end after a couple of years, causing a lot of stress in the family? Should the institution of marriage change in the near future, maybe by considering matrimony as a fixed-term contract? Her questions are definitely provocative, but we all should think about how we could change some things.
Among the other speakers, I found very interesting and curious at the same time the talk by Eliana La Ferrara, professor in Milano at the Bocconi University, and the one by Telmo Pievani, professor of biology at the University of Padova. We will talk about them on the second part of this piece, which will be released on Thursday. Stay tuned!

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